There is no denying that CELL™ is one of the most iconic names in terms of bowling balls. From day one, the Nucleus™ block design provided game-changing performance and forgiveness for all bowlers no matter their style or abilities. SO, we thought why not take one of the greatest of all time and make it even better!

Our new X-CELL™ unlocks greater levels of performance and forgiveness thanks to A.I. Core Technology and the new eTrax™ ULTRA coverstock material. Some might say this ball provides forgiveness overload, we beg to differ. We like to think this is just the beginning of changing the game yet again.

NUCLEUS™ + A.I. CORE TECHNOLOGY

In placing undoubtedly one of the greatest weightblock shapes of all time inside of A.I. Core technology we managed to unlock an entirely new level of forgiveness which translates to overall confidence. Originally known for its generous amounts of forgiveness for all styles of bowlers, the Nucleus block now generates more midlane forgiveness thanks to the lower RG and increased differential. But fear not, the faster spinning cube shape doesn’t stop there. Paired with the midlane forgiveness you will find added forgiveness on those off-pocket hits as well thanks to A.I. Core technology. So, if you are in the market for added forgiveness, you my friend have come to the right place.

ETRAX™ ULTRA COVERSTOCK

ULTRA versatile, ULTRA responsive and overall, just ULTRA predictable, we present to you our latest creation in coverstock chemistry. Derived from the various eTrax materials that have come before it, this latest version is enhanced by way of chemistry and ratios in order to best combat the ever-changing advancements in lane maintenance technology. Overall, you will find this version of material not as grippy and early as MicroTrax™, nor as long and responsive as eTrax™ PLUS, this material fits nicely in the middle of those two materials and provides the consistency you desire.